About the business
Training is an expensive business. If a company is fortunate enough to have in house training staff who conduct management and sales training they will have invested large sums of money. For businesses employing less than 100 people this expense is not justifiable. This means looking outside for help or doing it themselves.
Berkshire Trainers aim to help smaller businesses when they cannot justify employing full time trainers and thus use third parties.
Third party trainers are all well and good but then we find that the cost for running such programmes becomes expensive itself. This often means training gets put to one side. Staff feel under valued and morale sinks. Using a freelance trainer who does not spend fortunes on advertising, literature, e-commerce and telecoms connections means he/she can charge affordable fees yet still give good service. After all, most training companies are singing off the same hymn sheet, so to speak. The aim of this business is to offer training to suit you and your budget. In addition to half day or full day workshops which can be run for a fraction of what larger companies charge, one to one coaching can also be arranged.

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 Email today and we can set up an initial no obligation meeting.
Training Portfolio
 
TRAINING PORTFOLIO
In-house Training Workshops
1 day training workshops
charged from £500 + VAT and travel (up to 4 delegates ) + £50 per extra person
MANAGING SALES PERFORMANCE

PERFORMANCE AND DEVELOPMENT REVIEWS (APPRAISALS)
 

TELEPHONE SELLING

NEGOTIATION

ON THE JOB TRAINING

INTERNAL CUSTOMER CARE

LEADERSHIP,

COMMUNICATION SKILLS,

TEAMWORK

DELEGATION & MOTIVATION

TIME MANAGEMENT, MOTIVATION

EFFECTIVE MEETINGS,

TRAIN THE TRAINER,

 
2 day training workshops
charged at £500 per day + VAT and travel (up to 4 delegates ) + £50 per extra person
BASIC SELLING SKILLS (INTRODUCTION)
THE SALESMAN AS A CONSULTANT   
PRESENTATION SKILLS  
INTERPERSONAL SKILLS
COMMUNICATION SKILLS
SELECTION INTERVIEWING
INTRODUCTION TO SALES MANAGEMENT
 
3 x 1 day  training workshops
SALES TRAINING FOR NON-SALES PEOPLE
Expanded detail on each workshop available on request. Please email us for details.
SAMPLE  COURSE DETAIL
The Salesperson as the Consultant
A programme of two one day sessions designed because sales training is undergoing something of a transformation. Customers have too much information at their fingertips these days. They are highly empowered - sources of information from "Watchdog" to the Internet have seen to that. The really bad news for traditionalists in the so-called art of Selling - the "199 Smart ways to make a sale" brigade - is that customers these days just won't be sold to. Full stop. Customers want to be helped to buy, and we'd better get used to it, pronto. Controversial stuff I hear you say, but have a quick chew over it before you splutter into your cornflakes, professional Buyers have been trained on this for the last decade. As well as leading-edge purchasing methodologies, reality suggests they have also been well trained in Selling Techniques - probably by companies who saw a great new opening for their Sales Training products. And why not? The really good Buyer now knows what a Salesperson is likely to say next, often before the Salesperson does. They can see an Open / Closed question coming a mile off. Your salesforce needs to understand that selling in the traditional sense is far from over. but the way we used to approach it is. If you are interested in hearing more about my ideas email me and we can discuss the content. The spreading of this course over two separate days 4 weeks apart is necessary so that delegates can practice the new approach immediately and build on each sector.
Also in this programme will be a session entirely dedicated to the projection of the salespersons image. Not simply the Body language theory that we read about but our own individual image created by the colours and styles of our clothes and accessories. Accepting that over 50% of a message is conducted visually this can mean that our excellence in sales skills theory is wasted if we do not "look the part". Karen Gillam from Dress Code UK will explain and show all delegates how to check their image.
Sales Training for Non-Sales People
A programme of three one day sessions designed for Business Development Managers or anyone who is getting more involved with their clients and who will benefit from learning some of the skills that sales people use. Selling is changing as the Salesperson as the Consultant course above indicates. The content for both courses is similar so your Technical people will be spared the traditional features and benefits and closes etc. This course has been piloted successfully with  N G Bailey & Company   whose technical people are selling, although they were not trained to do so. Consequently this has opened their eyes to a new world in many ways. Content would be as follows :
Day 1 Basic overview presentation detailing what is to follow. An exercise for evaluation at first detailed session based on client knowledge. The presentation will be based around a Sales Process that will include the elements of Meeting, Enquiring, Presenting, Inviting and Committing.
Day 2 The personal touch. What is Loyalty, Integrity and Honesty and what role do they play? What do we know about the people we deal with. Developing a rapport with people. Body Language. Creating the right impression. The power of conversation. Asking questions. Listening skills. Discussion not interrogation.
Day 3 The Decision Making Process, The plus and minus factors, Key events during placing of contracts. Identifying Personal and Organizational needs of clients. Presenting the Company, Presenting Proposals, Negotiation, Attention to detail. Encouraging feedback. Gaining Commitment, Objective and Goal setting together with role play sessions practicing what has been learned during the course.
Email us today and lets talk more about how your team can benefit from hearing some new ideas on a subject that is as old as time itself! sales@berkshiretrainers.com
www.berkshiretrainers.com